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2SINGAPOREELECTRONICSINDUSTRYDIRECTORY2025/2026Mr Andrew PehPresidentAssociationof Electronic Industries inSingapore(AEI.S)MessageIn2025theelectronicsindustrystandsatacriticaljuncture-navigatingevolvingglobaldynamicsacceleratingdigitaltransformationandrisinggeopoliticalcomplexitiesTherenewedwaveofUStariffsandtradetensionsisnot justabilateralissue-ittriggersacascadingsnowballeffectacrosssupplychainsespeciallyforSingapore-basedSMEsthatserveOEMsincountrieslikeThailandVietnamandMalaysiaDelayscostescalationsandshiftingsourcingrequirementsarenoweverydaychallengesInthisenvironmentbusinessesmustmovebeyondreactiveresponsesProactivestrategiessuchasmarketdiversificationoperationalresilienceanddigitalenablementarenolongeroptional-theyareurgentimperativesWeurgememberstoexploregovernmentsupportmechanismslikemarketexpansiongrantsanddigitalisationschemestoweathernear-termvolatilityandstrengthenlong-termcompetitivenessSingaporeremainsavitalelectronicshubwithdeepcapabilitiesacrosssemiconductorembeddedsystemspowerdevicesandmoreOurinnovationecosystempolicystabilityandregionalconnectivityofferstrongfoundationsforadaptationandgrowthAtAEISwearecommittedtoraisingawarenessofimmediateriskssupportingcapabilitybuildingandfosteringcross-sectordialogueThisincludesadvocatingforSMEsfacilitatingpeerlearningandcreatingplatformsforcollectiveactionTheSingaporeElectronicsDirectory2025capturesthestrengthanddiversityofourindustryItismorethanadirectory-itisasymbolofresiliencecollaborationandfuturereadinessTogetherletusrisetomeetthechallenges-andshapeastrongerfutureforSingaporeselectronicssectorAndrewPehPresidentAssociationofElectronicIndustriesinSingapore(AEIS)